Dear Kapamilya,
Just in case you missed it, a double spread, full color ads about ABS-CBN’s NATIONWIDE LEADERSHIP were published in three (3) broadsheets (Inquirer, Philippine Star and Manila Bulletin) and one (1) tabloid (Abante) last April 22, 2007.
The studies that confirmed our nationwide leadership are:
1.) AGB-NMR National Urban TV Audience Measurement (NUTAM) – March 4, – 31, 2007. It declared that ABS-CBN is the leading TV station nationwide. Registering an overall share of 47% vs. its nearest competitor 35%, ABS-CBN is very comfortably ahead of GMA-7 by 12 rating points.
2. The Neilsen Media Research Nationwide Media Landscape Study in November 2006, which revealed that 91% regularly watch ABS-CBN nationwide. In terms of preference, the study corroborated that the station is the favorite station nationwide at 62%. As a primary source of information ABS-CBN is the most sought after nationally (77%), and its News and Current Affairs group as the most trusted (66%) as well.
3. The Nielsen TV Diary (March 2007) and PSRCs Day After Recall (4th quarter, 2006). These studies supported our national leadership claim as the studies disclosed that ABS-CBN leads the way in channel shares across all 13 non-metered regional TV areas nationwide.
The various nationwide studies showed that ABS-CBN has indeed earned a huge audience viewership in the country.
Congratulations to all.
Soure: red tuazon
